Adnuntius on the future of programmatic advertising
Through a series of articles and podcasts Adnuntius has partnered with New Digital Age to discuss and envision how we can create a more fair, privacy safe and efficient programmatic ecosystem. In this post we have gathered all our predictions and recommandations.
NDA meets Mikal Rohde, Founder of Adnuntius.
The conversation ranges from how to deal with the problem of the “the unknown delta”, identified by ISBA which forms around one-third of programmatic supply chain costs to changing publisher and advertiser relationships as technological solutions such as Adnuntius enable direct connections between the two.
NDA meets Stian Remåd, CEO and Co-founder of Adnuntius.
The conversation covers everything from the programmatic supply chain’s inefficiencies to the role that Adnuntius will play for publishers and advertisers as we head toward Google finally scrapping the third-party cookie in Chrome.
NDA meets Dirk Jacobs, CEO at Adnuntius Asia.
The discussion touches upon the need to address the disconnect between publishers and advertisers; how our platform is giving publishers access to the SME market, traditionally dominated by Facebook and Google, via our self-service platform; and the changing role of the media agency.
Dirk also explains how Adnuntius is building publisher marketplaces in the region, starting with Indonesia, Thailand and Vietnam and how advertisers in South East Asia are increasingly putting on pressure to increase transparency in the digital marketing.
Adnuntius on the state of the current programmatic ecosystem and how we can create a more fair, efficient and transparent marketplace: