Philstar.com launches self-service advertising powered by Adnuntius
By Rasmus Søreng-Christensen, Marketing Manager of Adnuntius
In an effort to connect local advertisers with local publishers, major Philippine news portal Philstar.com has integrated Adnuntius’ self-service portal.
The self-service portal has a user-friendly interface that almost anyone can use to book a campaign. Registering is easy, and the portal allows you to quickly design your display ad format, upload the creatives and specify your campaign requirements. In a matter of minutes, you can reach an audience of more than 1 million in the Philippines.
Advertisers create ads and track results
When creating a new campaign in the self-advertising portal, the advertiser can select from a portfolio of product options created by Philstar.com. For the soft launch, advertisers can choose from a selection of display ad formats that will run across Philstar’s Headlines and Entertainment section. Once a product has been chosen, the advertiser can upload their creative material, connect a URL, and add their budget.
The self-advertising dashboard provides a simple overview of the running and in-review campaigns, shows how much the advertiser’s budget is, and shows when the campaign is going to start and end.
Adnuntius Asia CEO Dirk Jacobs (left) and Philstar.com Ad Operations Manager Joel Liray
Innovation that supports local publishers
“It’s a software that makes it easier for the publisher to launch their own portal,” says Dirk Jacobs. “It may take the publisher a couple of weeks to configure everything and get the design material. But self-advertising is an easy way to get up and running for small buyers, which also empowers them to spend money directly on their chosen publisher. ”
"The self-advertising platform is an important innovation for Philstar.com, and this means we now can offer local small- and medium sized businesses our audience in a simple and quick way." Joel Liray, Ad Operations Manager at Philstar.com, affirms.
For more information, contact Dirk Jacobs at Adnuntius Asia: +65 8588 7879 or dirk@adnuntius.com
If you want to get in touch with Philstar.com, you can reach them at programmatic@philstar.com
Visit https://www.philstar.com/self-advertise to start creating ads.
Philstar.com is one of the Philippines leading and most recognized digital brands in journalism. It is a top destination for a broad range of content, be it social, political, business, sports, entertainment or lifestyle news. The newsroom’s award-winning multimedia journalism is known for its credible breaking news and contextual real-time coverage, in-depth explanatory reports and engaging storytelling that aim to help our audience make well-informed decisions and understand events and the world around them. Philstar.com is a digital company under the STAR Group of Publications, whose flagship print publication is The Philippine STAR.
Adnuntius is a global adtech company headquartered in Norway. Adnuntius is redefining transparency and privacy to deliver a fairer advertising ecosystem and creating the next generation of digital ad marketplaces for publishers, advertisers and agencies. Adnuntius solutions ensures that a larger share of ad investments reach publishers, strengthening independent and free press and supporting democracies across the world. Adnuntius’ self-service advertising offering is the fourth component in a platform that is also made up of a private marketplace, a data management platform, and an ad server. www.adnuntius.com