Many in the ad industry sighed in relief when they heard Google will delay phasing out third party cookies. While the news may be an anti-anxiety pill it sure shouldn’t be a sleeping pill.

With DSP consolidation, first price auctions and the maturation of prebid threatening the role of the SSP, will the next generation of programmatic be direct DSP-to-publisher relations? Will the market move towards multiple private marketplaces relying on prebid as the auctioneer?

As privacy legislation keeps getting stricter, more publishers find themselves in need of advertising technologies that help them keep monetizing their properties even when website visitors do not consent to any kind of tracking. Here we share what it takes to be truly privacy safe, so that you can make educated technology choices.

Finally, publishers have the opportunity to monetise their user data at a premium, but will they be able to protect one of their greatest assets, the user ID?

Is the rising concern in publisher first party data really around the lack of standards or is the problem merely transparency? We argue that with flexible data platforms, publishers can retain ownership of their data, whilst allowing buyers to use that data to create their own segments, thus creating full transparency in segment definition.

The growing need for new performance metrics continues, and we see an increasing number of agencies and publishers wanting to move past viewability and further improving how to measure in-screen values. Here is how you can introduce seconds in-screen as a standard metrics on your campaigns in 3 minutes!

Digiday’s article on publishers’ scepticism towards unified ID solutions is a key read for publishers. If publishers are really serious about controlling the identity of their users and protecting this all important commodity, they need to consider expanding their ambition to control the trading channel as well.