Meet Adnuntius Data!

Adnuntius Data makes data collection and activation easy as Sunday morning. Capture the value within your data, make your advertising go further and market to the max with the following capabilities:  

  • Collect user information from any data source that you control (first-party data sources, third-party data sources — as long as you can get the data, we can accept it). 
  • Consolidate all that data into one user profile to unify all your data sources. Say goodbye to data silos! 
  • Create segments of users so that you can target those audiences with ads, offers, emails, marketing campaigns or sales proposals. 
  • Export the data to other systems (such as Adnuntius Advertising, Facebook or your DSP) so that you can action the data. Remember: unused data is wasted data.
  • Share data between publisher and marketer in a new way, removing the need for third party cookies for user recognition.

Why Consider Adnuntius Data

We created Adnuntius Data to deal with two growing challenges: data silos and privacy. 

Data silos are caused by multiple systems collecting user information without any integration or central sharing mechanism. Now that there are more than 7,000 martech companies out there, it is safe to assume that most companies (perhaps also yours?) use multiple systems to solve various problems. For instance, a publisher might use a CMS that collects information about the pages that users visit, a CRM system or paywall provider to handle subscribers and registered users, and a DMP to create user segments for ad targeting.

These silos cause problems. Imagine that you work as a customer representative for a telco and one of your private customers has just called to complain about the bad coverage in his area. You note down in the CRM system that this customer might churn and that poor coverage is the reason. The next day the marketing department launches a big campaign where the main selling point is great coverage. Will this be received by that customer as something positive or negative? If you agree that it may not be the best thing to tell this customer, what if you could rather focus on giving a discount on another product that would solidify the customer relationship and increase switching cost? That would have been possible if you could solve the problem of data silos.

Privacy legislation and browser policies are putting a stop to third-party data, which is key to programmatic advertising. As both legislation and browsers are in it to kill off the recognition of users across domains, first-party data becomes an even more important source of knowledge for both publishers and marketers.

The internet will change and bring new opportunities to those who act early. Take publishers for instance: if advertisers can no longer buy audiences with their own data, a solution is a direct relationship with publishers to access audiences. First-party data is the new currency; publishers can benefit by focusing on this advantage and seeking out collaboration with buyers wherever possible. Here is an article that we loved, that explains all this much better than we do. 

Adnuntius Data solves these challenges and is the tool for the easy collection and activation of your first party-data. Let’s see how.

Collecting Data

Your first step with Adnuntius Data is collecting user information. Any collected information will automatically be tied to an anonymized user profile. You can collect information using either our JavaScript API or HTTP API. The example below provides a demonstration of how a profile update can be sent to Adnuntius Data to be stored in a folder using the JavaScript API.

<script src="https://cdn.adnuntius.com/adn.js" async></script>
<script>
  window.adn = window.adn || {};
  adn.calls = adn.calls || [];
  adn.calls.push(function() {
    adn.visitor('00000000000aaaaa', {
      profileValues: {
        "firstName": "Bruce",
        "dateOfBirth": "2001-12-31",
        "lastTransactionAmount": 700
      }
    });
  });
</script>

The example above will collect a user’s first name, birth date and the value of the last transaction that user made (perhaps buying a product or service). We have over a hundred pre-defined data categories that help you structure the information you send to Adnuntius Data, and any number of custom fields are also available. If you want more technical details on how to get started with data collection, please have a look at our documentation.

Segmenting Your Users

Now that you have oodles of data collected and structured to your liking, the next step you can take is to create some segments. Segments quite simply allow you to bucket users together based on whatever characteristics or behaviour you choose. We will point out some possibilities with an example: let’s say you run a sporting goods store, and I am a user that has both logged in and looked at slalom skis on your website. Here is an example user journey you can take me through as a user:

  • You’ve already sent visitor data from your CMS to Adnuntius Data, and you’ve created the segment “Slalom ski snoopers” consisting of users who looked at slalom skis online, but didn’t buy anything. 
  • Two weeks later I show up at your store and end up buying a pair of slalom skis. The cashier asks me for my phone number (and as this is based on real life experience I may have hoped she wanted a date, but turns out she just wanted to send me an electronic receipt). I get a text message with a link leading me to a page where I type in my email address to get my receipt (and my warranty, motivating me to do so), and voila – you don’t just have my phone number and email, but you’ve also tied my information to the fact that I previously snooped around for slalom skis.
  • When you created the segment “Slalom ski snoopers” you also defined criteria for when I should exit that segment and also enter another one! In the very second I bought those slalom skis Adnuntius Data removed me from that segment and put me in the segments “Should wear helmet” and “Goggles for after-ski”. All the things that I may also want to buy since I just got a pair of skis.

As you will see, you can then market new offerings to me, and as I buy more, just keep enriching my user profile to better understand what to offer next. 

Actioning Your Data

We probably revealed it above, but the last step is to put your data and segments to work. All the data you collect will of course be instantaneously available in Adnuntius Advertising, the advertising platform that allows you to monetize and/or personalize your sites. And you can also export the data to, for instance, Facebook, or our friends at Platform161, a great DSP that allows you to action your data on countless publisher sites. If you don’t find our out-of-the-box integrations meet your exact needs, try exporting the data to a webhook or use the SFTP protocol to export the data to a remote server. This gives you full flexibility and ownership of your data, and lets you create as many exports you’d like, exporting exactly the data you’d like to each receiving system.

Interested in Adnuntius Data?

If you’re at all curious, contact us here, or send an email to Stian at stian@adnuntius.com. Let’s go exploring.