Win-win for publishers and advertisers

By Rasmus Søreng-Christensen, Marketing Manager of Adnuntius

9 % - 43 % increase in publisher revenue, 50 % more impressions for the advertiser

Our end-to-end marketplace solution increases advertising income for the publisher, while at the same time improving the effect for the advertiser. How do we know, you ask? We have tested it in a highly successful live test campaign with one of Norway’s biggest advertisers, and including some of the largest publishers in Norway (Amedia, Aller and TV2 among others). Compared with traditional programmatic adbuying, the publishers went from receiving 65-85 % of the adspend, to 93 %. But that is not all. At the exact same adspend, the advertiser increased the number of impressions with about 50 %.

complete transparency

The test was conducted through C-ALT, the marketplace company we run as a joint venture with creative agency TRY. Serving as a direct link between publisher and advertiser, our marketplace technology allows us to ensure that no unnecessary third party technologies leech information or add to the cost. Since we have nothing to hide, we provide complete transparency to publisher as well as advertiser.

quality analytics and reporting

We also provide the different stakeholders with quality analytics, based on in-depth monitoring of the entire process. Not only does this make it easier for both parties to monitor the campaigns, it eliminates issues related to mismatching numbers as a result of differing criteria on the part of tech providers with limited knowledge beyond the measurement of their own services.