We know we’re the greenest ad tech going around because we’re the most efficient — and that’s by design!

Adnuntius Direct Path means advertisers and publishers are co-operating together in the one platform — and that means beautifully green efficiency.

Any programmatic advertising that goes via traditional DSPs involves a whole swathe of intermediaries, all of whom are adding complexity while multiplying data storage, CPU requirements and network traffic.

Here’s the Adnuntius Direct Path difference:

Inserting an ad into a DSP means it gets replicated across about 5 SSPs. This multiplies network traffic, CPU requirements for auction calculations, databases and demands a verification partner to ensure the buy side numbers agree with the sell side.

Adnuntius Direct Path avoids all that.

With Adnuntius Direct Path, the buy side and the sell side are in the one platform. This means 95% less network traffic, 80% less CPU to perform auction calculations, 80% fewer database requirements and completely obviating the need for verification because all stats are read directly from the one database in the one platform.

Adnuntius Direct Path is the greenest and most efficient programmatic solution on the market — test us out for yourselves and see just how green you can be!