By Stian Remaad, CEO of Adnuntius

Adnuntius helps publishers control their digital properties and to provide privacy to their readers. We have now launched technology allowlists (also known as “whitelists”) to help publishers ensure that only pre-approved technologies are allowed to run on their digital properties. 

Why Allowlists?

As privacy legislation is increasingly enforced, publishers need better means of managing the collection of reader data. In digital advertising this can be difficult: many buyers expect access to their campaign data using their own ad server. They also prefer to deliver advertising onto the publisher’s pages using third party creatives (meaning, small code snippets that call for an ad from the buyer’s ad server), or to buy programmatically. 

This practice opens the door to third party technologies on the publisher’s pages, technologies that the publisher has limited control over. It is therefore difficult to give readers their rights to privacy; as our Solutions Engineer Mikael “Micke” Lundin points out: “Upon running tests on existing third party tags, I have uncovered more than a hundred technologies, and I have no idea what they do on the site.”. 

About Allowlisting

Allowlisting lets publishers pre-define a list of technologies that are allowed to run on their pages. Let’s say that you want to allow Google Campaign Manager and Adform to run, but no one else:

• When you, or a buyer, creates a creative with the intent to serve ads onto your pages, we check the creatives against your allowlist. 

• We don’t just check the tags themselves; we run them through a test to see what other technologies these tags are trying to serve. If an advertiser uploads an Adform creative and that code tries to serve another technology that is not on your allowlist, we will block it.

Allowlisting lets publishers control which technology partners they allow. This means that they can now assess the privacy policies of technologies before they are allowed onto their sites; rather than after data authorities have knocked on their doors. 

Interested?

Don’t be a stranger. For more information about whitelisting, please contact us at mail@adnuntius.com.