Hamburger Morgenpost: winning back revenue with self-service for SMEs

In an interview with Marvin Schade and German Medieninsider, Arist von Harpe (owner, publisher and managing director of the Hamburger Morgenpost), shares his views on how publisher’s can win back revenue from players such as Facebook and Google.

“This platform enables small clients to build an advertisement with only a few clicks like on Facebook”

- Arist von Harpe, Medieninsider July 4th

Going a few years back, newspapers used to be packed with advertisements for small and local businesses, such as local restaurants and car dealers. However, small businesses have disappeared to low-cost and international solutions such as Facebook and Google. With self-service advertising, publisher’s of all sizes can easily create a competitive offer that enables them to win back small amd medium sized clients and revenue that has been lost.

Want to learn more about how Adnuntius quickly can support your self-service strategy? Reach out at https://adnuntius.com/contact.

Interview with English subtitles: