Political Ads for Media Buyers is Here
Agencies and advertisers can now run TTPA-compliant political ads with Adnuntius — whether you’re programmatically connected to publishers or not. Create a campaign, upload your creative, and get live in a few clicks.
Example political advertisement
When Adnuntius first launched support for political advertising, several leading publishers adopted the solution to help ensure compliance with the EU’s political advertising requirements under the TTPA. Now we’re extending that same compliance framework to media buyers — so agencies and advertisers can use the technology directly, even when Adnuntius isn’t implemented on the publisher side.
Read our whitepaper on the TTPA yet? If not: https://adnuntius.com/blog/202510-politicalads-blogpost
The goal is simple: make it easy to run political campaigns in a way that’s operationally scalable and compliance-ready, without adding friction to your buying workflow.
How it works for ad buyers
The process is straightforward to adopt and easy to operate:
Manage your political advertising clients and collect required information. Keep track of political advertisers and their campaigns in one place. You can also invite advertisers to submit TTPA-required information directly, reducing back-and-forth and saving your team time.
Create campaigns and host creatives in Adnuntius. Set up campaigns quickly and upload your materials directly to the Adnuntius platform. This keeps everything organized, auditable, and ready for activation when you’re set to go live.
Activate campaigns via publisher partners — or run anywhere using tags. If you’re buying through one of our publishing partners, campaigns can be activated and delivered in real time. If not, you can generate tags from the system and run the campaign with any publishing partner that supports third-party tags.
If you’re a media agency or advertiser preparing for the TTPA and want a practical workflow for compliant political advertising, Adnuntius is now available to support you on the buying side as well.