Live with Vietnam’s First Curated Marketplace
A global fashion super-brand gave Chin Media the challenge: reach target of 19,000 clicks in 10 days.
The Vietnamese digital ad market is fragmented and primarily based on direct sales with each individual publisher or network. Execution of campaigns can therefore be cumbersome and time-consuming, especially in terms of achieving required reach, campaign coordination and coherent reporting and ROI analysis. The challenge for Chin Media was therefore to be able to reach the target groups efficiently and to reach a target KPI of 19,000 clicks in 10 days.
Adnuntius has recently launched a private marketplace in Vietnam, providing access to major publishers such as Lao Dong, Bao Dan Viet, and Tien Phong. Adnuntius Marketplace provides the next generation of programmatic trading, where…
No revenue is lost, unlike normal programmatic trading where an average of 15% is lost due to unknown reasons.
Tech cost is drastically reduced and the money actually goes to media buying instead of technology intermediaries.
Data (contextual targeting, publisher 1st party data and safe cross-domain user recognition) can be safely activated without relying on 3rd party cookies.
Adnuntius Marketplace Vietnam proved to be the right solution, providing swift access to a vast pool of inventory in addition to the mentioned benefits of transparency, cost efficiency and data. Put simply, a more effective ecosystem gave Chin Media’s client more exposure, and therefore more clicks, for each Vietnamese Dong spent compared to normal programmatic buying.
Here are the facts:
Agency: Chin Media
Advertiser: Global fashion super-brand
Adnuntius product: Marketplace
Clicks delivered: 19,634 clicks (target: 19,000 clicks).
Clickrate: 0.323%.
Target audience: Women and men between 18 and 24 years with an interest in Film, Music Art & Festival, Travel and Sports (Indoor + Outdoor).
Primary locations: Hà Nội, Hồ Chí Minh, Cần Thơ, Hải Phòng, Nha Trang, Đà Nẵng, Bình Dương, Quảng Ninh. Secondary locations Hưng Yên, Bắc Ninh, Hà Nam, Phú Thọ, Hoà Bình, Thái Bình, Quảng Nam, Khánh Hoà, Huế, Long An, Đồng Nai, Vũng Tàu, Hậu Giang, An Giang, Kiên Giang (trừ Phú Quốc), Vĩnh Long, Trà Vinh
Banner sizes: 160x600, 320x100, 300x250, 300x600, 336x280, 970x90, 320x480, 970x250
Major publisher sites: see examples below.
Are you a buyer who wants to know more about how to connect with Adnuntius Marketplace? Or are you interested in knowing more about how you as a publisher can connect with Adnuntius Marketplace to sell your inventory? Reach out to us any time at https://adnuntius.com/contact.
Major publisher sites:
Results:
Screenshot from Adnuntius Marketplace