December 2024: Adnuntius has welcomed a high-profile new investor: Birger Magnus, former CEO of Schibsted, one of Scandinavia's most influential media groups.
Magnus served as Schibsted's CEO from 1996 to 2005 and has since held board positions at some of the Nordic region's most prominent media outlets, including Aftonbladet, Aftenposten, and Svenska Dagbladet, as well as serving as a VC board member.
"Adnuntius has proven that it is possible to compete in a tough market where large international players have long been in control," said Magnus in a statement.
For Adnuntius, the investment is more than just capital — it brings decades of media industry experience and credibility to the table. "We are very pleased to have Birger Magnus on board as an investor. His enormous experience and expertise are a confirmation that we are doing something important for the industry," said Stian Remål, Managing Director of Adnuntius.
Adnuntius provides ad technology that enables publishers and advertisers to buy and sell digital advertising efficiently and transparently. Magnus highlighted transparency as a key reason for his interest in the company: "The industry needs more transparency, and when the concept also helps strengthen editor-controlled media, this is something that naturally resonates with me."
The investment marks another step forward for Adnuntius as it continues to grow internationally and challenge the dominance of large global ad tech platforms.