We radically simplify the supply chain to bring you more effect. We also offer solutions to help you get more attention, and therefore effect, on your campaigns too.

Measure time in screen

Those of you who have started running campaigns in Adnuntius may have seen that all campaigns report not only on impressions, viewables, clicks and so on; but also on 2.5 seconds and 6 seconds in view. This was the starting point for introducing a method for optimizing for attention. After all, what gets measured gets done.

Optimize with a Click

Let's say you look at these numbers and would want them to be better. No problem:

1. As “CPM Bid Strategy” choose the option “Dynamic Bidding”. This lets the system dynamically adjust impression bids, up to the provided maximum CPM, to optimise the budget spend. Simply put, you get more bang for the buck.

2. Now you get a new choice called “Dynamic Bidding Goal”, which allows you to optimize for impressions, clicks, views (i.e. 50% or more of the ad in-screen for 1 second or longer), or attention. The latter means the whole ad in screen for 2.5 seconds or longer.

That’s it! You are now adjusting the bids for the lowest cost-per-attention, allowing you to get as many “attention impressions” as possible for your budget.

Effect

The most important thing is that you try the feature yourself. But from experience, what we see so far is that attention campaigns are providing 20-25% lower aCPM (attention CPM) compared to non-optimized campaigns.

This means more time in screen, which in turn means better brand recognition as well as higher click rates (more people click on what they’ve actually seen).

Want to know more? Contact us at any time.