Press release 2025-01-29 - Stockholm, Sweden

The Nordic adtech solution is now established in Sweden, promising higher efficiency and 100% transparency in programmatic buying.

The programmatic advertising market has long struggled with complexity and high costs. A significant portion of the budget often goes toward the technology itself, leaving less room for the end product—the actual ad—which is a challenge for both advertisers and publishers.

Norwegian company Adnuntius, which entered the Swedish market in January 2024 by recruiting Clara Grelsson as CEO, has had an intense start. Throughout the year, several major Swedish publishers have connected to the platform, and with Bonnier News going live at the turn of the year, all major publishers are now represented. This strengthens Adnuntius' presence, and with the total offering, advertisers gain access to a unique product across an extensive inventory.

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"We have developed a technology that allows advertisers and publishers to connect directly through our platform, minimizing other technical intermediaries and creating a streamlined, efficient, and transparent process. Based on our experience in the Norwegian market, we deliver approximately 30% more impressions to advertisers while simultaneously generating about 30% more revenue for publishers—all within the same media budget as before," says Clara Grelsson, CEO of Adnuntius Sweden.

A major focus for Adnuntius is making Swedish news media more accessible, as they have been struggling against the dominance of global social media giants in recent years.
Schibsted was already engaged with Adnuntius when the company entered Sweden.

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"Schibsted naturally wants to support a broader and more diversified technology landscape, and we see Adnuntius as a refreshing addition. The fact that it benefits both publishers and advertisers makes it a clear win-win," says Michael Hili, Sales Director at Schibsted Marketing Services.

Swedish publishers available through Adnuntius: Schibsted, Bonnier News, Aller Media, Stampen, NTM, Tradera, Västerbottens-Kuriren, Life Of Svea, Nenda, Adprofit, and Leeads. The implementation of new publishers is ongoing.