Retail Media

Your platform.
Your rules.
Your revenue.

Retail media is the fastest-growing advertising channel in marketing. We combine technology, know-how and sales to bring your retail media network from vision to revenue, with infrastructure you own, not rent.

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The retail media opportunity
€109B
Global retail media spend by 2027
90%+
Gross margins on retail media
300+
Retail media networks globally

Adnuntius has been a key enabler in building our retail media business into a scalable revenue stream. The platform allows us to combine speed, flexibility, and commercial creativity — without slowing down our site performance. It’s the only solution we’ve evaluated that delivers content at the speed required for modern e-commerce.

Jonas Jahnsson — Head of Growth, Brandsdal Group

From shelf space to screen space.

Trade marketing budgets have always flowed from brands to retailers for premium shelf placement and promotional support. Retail media is simply the digital evolution, measurable, scalable, and delivering margins of 90%+.

Most likely the brands you stock are actively looking to shift budgets toward retailers who can offer this capability. The question isn’t whether brands will spend on retail media, it’s whether they’ll spend it with you or your competitor.

Every day you wait is revenue walking out the door. The retailers who act now will lock in brand partnerships and build data advantages that compound over time.

1

Learn how retail media works

Turn search and browse experiences into high-margin revenue opportunity.

2

Explore ad format options

Sponsored listings, banners, recommendation ads, and in-store screens.

3

Understand cost models

CPC, CPM, CPA, fixed rates and yearly deals.

4

Make the infrastructure decision

Multi-tenant platforms vs. owned and operated.

Every touchpoint. Every format.

From the first keystroke in search to the product page, retail media formats that drive results at every stage of the shopping journey.

Sponsored Listings

From autocomplete suggestions to top positions in search and browse results. Sponsored products appear where intent is highest, visually matching organic results, clearly labeled, and fast enough to serve within autocomplete.

Autocomplete Search results Category pages High intent CPC pricing

Banner & Display Ads

Brand-building with larger creative real estate. Top of page, mid-grid, sidebars, and Brand Pages. Hero campaigns, seasonal pushes, recommendation pods, and product page cross-sells.

Top of page Mid-grid Recommendation pods Product pages

In-Store & DOOH

Extend retail media to physical touchpoints. In-store screens, digital signage, and point-of-sale displays, managed from the same platform as your online ads with unified reporting.

Omnichannel Unified reporting Physical touchpoints

Creatives & Format Gallery

Explore all available formats, templates, and creative specs for your retail media campaigns.

Coming soon →

Multi-tenant or owned?

How you build retail media capability determines economics, flexibility, and competitive position for years. This is the most important decision you’ll make.

Current status quo
Multi-Tenant Platforms
Criteo, The Trade Desk, Adform, shared platforms where you and your competitors use the same infrastructure.
Shared algorithms with competitors
Data co-mingled on shared systems
% of spend pricing
Platform controls roadmap
Limited customization
The alternative
Owned Infrastructure
Your own platform, your own data, your own algorithms. Built on Adnuntius infrastructure, owned by you.
Proprietary bidding strategies
Fully isolated data environment
Flat-fee / request-based pricing
You control the roadmap
Full API access & customization
“Multi-tenant is renting an apartment with competitors. Owned infrastructure is having your own building.”

Why pricing model matters

Technology cost should scale with traffic, not with how well you monetize. Here’s the difference at scale.

Traditional
% of Revenue
5–50% of media revenue
Cost scales with revenue, not platform usage
Unpredictable costs
The better you perform, the more you pay
Adnuntius
Usage-Based
SaaS pricing that scales with usage
Cost scales with inventory only
Budget doesn’t affect tech cost
Success is rewarded
Platform cost at different media spend levels
€25M
€2.5M
€2M
Save 20%
€50M
€5M
€2.5M
Save 50%
€100M
€10M
€3M
Save 70%
€200M
€20M
€4M
Save 80%
% of Revenue (10%) Request-Based (Adnuntius)

Built for retail realities

We’re not a generic ad tech platform repurposed for retail. We’re built for the speed, scale, and control retail media demands.

Enterprise performance

Sub-50ms response times. Support for every format and screen. Designed for high-traffic retail environments where milliseconds matter.

Open architecture

Full API access and custom integrations. Run your own targeting rules, auction mechanics, decisioning, and reporting workflows, on your terms.

Predictable pricing at scale

SaaS pricing that scales with usage, not a share of media revenue. Scale without margin surprises.

Fast time to market

Know-how that reduces time to launch from months to days. Get started quickly and improve with a platform built for continuous improvement.

Complete stack

Use direct sales, add the Adnuntius Marketplace, and/or connect external demand sources. One platform for onsite, offsite, and in-store.

Partnership, not a platform

We develop our roadmap together with customers. Decades of ad tech know-how at your service, not just technology.

Want to see how the platform works?

Explore the full Adnuntius infrastructure: ad server, marketplace, DMP, and more.

Explore Build Your Own

Ready to own your retail media future?

Book a call to see how Adnuntius can power your retail media network, with performance, openness, and pricing built for scale.

From vision to live in days, not months
End-to-end: technology + know-how + sales support
Per-request pricing, not revenue share
Your data, your algorithms, your control