Reconnecting sellers and buyers
What programmatic advertising should have been: controlled, effective, transparent and privacy safe.
Effective media buying.
Less supply chain cost means more effective media buying, which in turn means more publisher revenue. We call that a win-win situation.
Innovation made easy.
Create rich media formats in hours, introduce new measurement to better understand effect, and effortlessly activate first and second party data.
Transparent.
No more trying to figure out why publishers and buyers look at different numbers. We give you one truth, and a deeper understanding based on more and better information.
Privacy safe.
Privacy legislation is here to stay, and for good reason. Here is a platform where data never leaves your, and the consumer’s, direct control.
Sustainability.
With a big programmatic ecosystem comes a huge waste of energy. Lets get back to the future when one impression is the result of one request.
Effortless.
Easily implementable. Easy to use. Faster operations with automated tasks. Everything real-time. We help you produce more with less time.
Problem 1: ineffective media buying
Revisions have proven again and again that programmatic trading is an expensive exercise. When 3rd party data disappears to support its efficiency, why continue to throw money at an inefficient ecosystem?
Adnuntius simplifies the complex by connecting buyers and sellers in one system, ensuring that more money goes to effective media buying.
Read more about supply chain inefficiency:
ISBA (2020): see the report.
ANA (2017): see the report.
The Guardian (2016): read the article in Adpushup.
WFA (2014): see the report.
Problem 2: data out of control
Privacy law is here to stay, and central to laws such as the GDPR is consumers’ right to control and transparency. The current reality in programmatic advertising however, is that user data is shared between and applied by multiple, not uncommonly hundreds, of companies.
Adnuntius’ end-to-end marketplace ensures (using clean rooms) that no data ever leaves our platform, and your and the consumer’s direct control.
Select news on privacy:
ICCL on “the biggest data breach” (2022): see the report.
IAB’s TCF in breach of the GDPR (2022): read the Techcrunch article.
EU parliament backs big limits on tracking ads (2022): read the Techcrunch article.
Problem 3: not as green as you’d think
Question: what happens when a publisher sends a request for an ad to multiple SSPs, who in turn forward the request to multiple DSP, and both engage multiple measurement and verification tools? Answer: many servers suck electricity to deliver one ad, producing unnecessary amounts of CO2 in the process.
Adnuntius’ end-to-end marketplace ensures that one impression means one request. No more, no less.
More on the sustainability problem in digital advertising:
Read our blog post as an introduction: go to the blog post.
Digiday on the business case for sustainable digital advertising (2022): read the article.
Digital advertising causes 60 million tons of CO2 (2018): read the impact assessment.
How TTD saved 5,387 tons of CO2 (2022): read the article on Bokonads.
Get in touch.
Use the form, send us an email at hello@adnuntius.com, or pop by one of our locations for a chat. If you send us an email first we’ll prepare coffee.