We empower publishers by enabling better control
Create a direct path to media buyers. Activate your first party data, run cookieless ads or effectively match ads to context. Enrich your product portfolio with valuable formats. Measure anything. And not least, save the environment.
At a glance: what we stand for
A direct path means more money to publishers and more effect to media buyers.
Activate 1st party data in a system where no data leaves your direct control, and is never shared with any partners.
No unknown deltas. No lost events. All money accounted for. A direct path leaves nothing to uncertainty.
With programmatic you’re no better than the rest. We enable you to innovate.
Closer collaboration between seller and buyer means better insights for both.
One platform eliminates the issues of cookie syncing between demand- and sell-side.
Create a direct path to buyers
How did we increased revenue to publishers by 25%, and effect to advertisers by 25%, all at the same time? The answer lies in a platform creating a direct relationship between you as a publisher and media buyers. A shorter and simpler value chain means that more money goes to effective media buying and therefore revenue. It also means better control of your value proposition as there are no systems outside of your direct control. We radically simplify the supply chain by connecting buyers and sellers directly.
Leverage First Party Data
As 3rd party cookies disappear, your 1st party data becomes more valuable. Publishers who are able to get users to identify themselves are especially well positioned for the future. Whether you need a data platform to organize your audience or if you already have one, we can help you activate your 1st party data either to sell it as-is, or to enable CRM matching together with advertisers. We also empower publishers to run completely cookieless to monetize traffic from consumers who refuse to be tracked. Combine cookieless (and regular traffic) with contextual matching working out of the box to create even more value.
Enrich your product portfolio with valuable formats
Whether you want to offer video-in-banner using advanced streaming technology, parallax ads, native ads or any other format, you can make it happen easily without having to perform custom coding on page. As data becomes harder to come by on the internet effective formats become more important. We are here to help you monetize each placement in the most effective way possible.
Go green
Major media agencies and advertisers have signaled that they will advise advertisers to focus their spending on publishers who manage to reduce emissions. Going green isn’t just right - it’s also profitable. We enable you to cut carbon emissions by drastically reducing the servers required to run direct and programmatic ads, therefore addressing the biggest source of carbon emissions.
Measure anything
Stay ahead of a slowly moving industry by offering what your competition can’t. You of course get viewability and much more out of the box, but we enable you to easily dream up new measurement parameters and put them into a scalable ad platform. Get your clients to request from your competitors what no other platform can do.
Contact us.
Use the contact form, send us an email at hello@adnuntius.com, or pop by one of our locations for a chat. If you send us an email first we’ll prepare coffee.