About us.
Adnuntius is a privately owned SaaS company headquartered in Oslo, Norway. Read on for information about our history, present and future.
Yesterday
Q2 2016: Development
Adnuntius AS was formed by Mikal Rohde, Gert W. Munthe and Stian Remaad. The company acquired 25,000 hours worth of code, and hired the core team that created it. The rest of 2016 was spent bringing the first version of the ad server, a software-as-a-service, to life for the first pilot customers.
2017-18: First Customers
The ad server goes live with the first pilot customer. Focus continues to be on building a solid and scalable platform with no downtime, capable of handling any amount of traffic, and a customer base of small and medium-sized publishers.
2019: New Strategy
Ad server sales plateaus due to lock-in mechanisms with certain competitors. But as the GDPR starts getting traction we decide to start the journey of making a better alternative to programmatic advertising, that struggles both with privacy, environmental issues and with cost efficiency.
2020-21: Development
We use the majority of the covid lockdown period to develop a platform for our new strategy, and to establish Norway’s first curated marketplace together with media agency Try. The first campaigns verify our hypotheses about cost saving, transparency, ease of integration and privacy.
2022-23: Growth
We start creating growth, creating for instance close to 14x the marketplace revenue in December 2023 compared to 2022.
2024: Growth & Expansion
We establish operations in Sweden, Denmark and Finland, and we start commercializing new features such as video streaming, semantic targeting based on large language modeling, and high impact formats.
Today
Adnuntius is a cash positive company with employees in Norway, Australia, Sweden, Denmark and Germany. We are, and will, remain true to our mission to create a more effective, transparent, privacy compliant and environmentally friendly marketplace for trading digital advertising.
150m NOK invested capital
25%+ effect and revenue growth to customers
250+ customers
150k hours of software development
Cash positive
2x revenue in Q2 2024 vs Q2 2023
Tomorrow
Feel free to contact us for a chat about our strategy. High level we provide customers with radical improvements to revenue effect. We are now well underway with creating more value-adding products and features on top of this solid fundament, which will create even more value for customers. Our growth forward rests on three pillars.
Customer growth in established markets Norway, Sweden, Denmark and Finland
ARPC growth through value-adding features like AI/LLM based targeting and more
Market expansion: after solidifying our position in the Nordics will will enter more markets
Team
Adnuntius was founded by a team of industry experts with several decades of experience between them. Our skillset spans management and business development, large systems development, sales, data science and more. We also have hands-on experience with digital advertising buying and selling, so we are passionate users ourselves of the solutions we develop.