By Rasmus Søreng-Christensen, Marketing Manager of Adnuntius

In an effort to connect local advertisers with local publishers, major Philippine news portal Philstar.com has integrated Adnuntius’ self-service portal.

The self-service portal has a user-friendly interface that almost anyone can use to book a campaign. Registering is easy, and the portal allows you to quickly design your display ad format, upload the creatives and specify your campaign requirements. In a matter of minutes, you can reach an audience of more than 1 million in the Philippines. 

Advertisers create ads and track results

When creating a new campaign in the self-advertising portal, the advertiser can select from a portfolio of product options created by Philstar.com. For the soft launch, advertisers can choose from a selection of display ad formats that will run across Philstar’s Headlines and Entertainment section.  Once a product has been chosen, the advertiser can upload their creative material, connect a URL, and add their budget. 

The self-advertising dashboard provides a simple overview of the running and in-review campaigns, shows how much the advertiser’s budget is, and shows when the campaign is going to start and end.

Innovation that supports local publishers

“It’s a software that makes it easier for the publisher to launch their own portal,” says Dirk Jacobs. “It may take the publisher a couple of weeks to configure everything and get the design material. But self-advertising is an easy way to get up and running for small buyers, which also empowers them to spend money directly on their chosen publisher. ”

"The self-advertising platform is an important innovation for Philstar.com, and this means we now can offer local small- and medium sized businesses our audience in a simple and quick way." Joel Liray, Ad Operations Manager at Philstar.com, affirms.

For more information, contact Dirk Jacobs at Adnuntius Asia: +65 8588 7879 or dirk@adnuntius.com

If you want to get in touch with Philstar.com, you can reach them at programmatic@philstar.com

Visit https://www.philstar.com/self-advertise to start creating ads. 

Philstar.com is one of the Philippines leading and most recognized digital brands in journalism. It is a top destination for a broad range of content, be it social, political, business, sports, entertainment or lifestyle news. The newsroom’s award-winning multimedia journalism is known for its credible breaking news and contextual real-time coverage, in-depth explanatory reports and engaging storytelling that aim to help our audience make well-informed decisions and understand events and the world around them. Philstar.com is a digital company under the STAR Group of Publications, whose flagship print publication is The Philippine STAR.

Adnuntius is a global adtech company headquartered in Norway. Adnuntius is redefining transparency and privacy to deliver a fairer advertising ecosystem and creating the next generation of digital ad marketplaces for publishers, advertisers and agencies. Adnuntius solutions ensures that a larger share of ad investments reach publishers, strengthening independent and free press and supporting democracies across the world. Adnuntius’ self-service advertising offering is the fourth component in a platform that is also made up of a private marketplace, a data management platform, and an ad server. www.adnuntius.com