Adnuntius has set its sights on 100 million NOK in annual recurring revenue — and on taking a larger share of the Nordic ad market from Google.
"We are seeing explosive growth in both the number of buyers and volume through the platform. This confirms that the market is looking for alternatives to the global giants," said Chairman Gert W. Munthe.
The Norwegian ad tech company focuses exclusively on the Nordic market and operates as a direct link between advertisers and publishers, where it today holds approximately 70 percent market share in Norway. In Q1 2025 alone, ads worth 35 billion NOK were bought through the Adnuntius platform. The company has secured partnerships with all of the largest publishers in the Nordics, including Schibsted Media and Bonnier, and currently handles more than one billion ad impressions per day.
"We have set a clear goal of reaching 100 million in ARR. Our team and development roadmap show that we are within reach. Growth is both broad and rapid, and in a region where many are looking for independent alternatives to the large tech players, we are well positioned," said Managing Director Stian Remål.
Behind the company stands the investment firm North Murray, which controls approximately 70 percent of shares. Other investors include Try, former Schibsted CEO Birger Magnus, and Gert W. Munthe.