When Denmark went to the polls earlier this year, political parties needed a way to reach voters digitally — compliantly, efficiently, and at scale. With Google, Meta, and most major DSPs having exited political advertising following the introduction of the EU's Transparency and Targeting of Political Advertising Act (TTPA), the options were limited.
Adnuntius stepped in. By the time the votes were counted, we had delivered the absolute majority of all digital political advertising for the General Election (Folketingsvalget), serving campaigns for parties across the entire political spectrum.
What this means in practice
Running political advertising under the TTPA is not trivial. Every single impression must carry a visible label identifying the ad as political. Every campaign must be accompanied by a transparency notice disclosing the sponsor, the paying entity, the controlling entity, campaign budgets, and targeting methodology.
We built infrastructure that handles all of this automatically. Labels and transparency notices are generated without manual effort. Budget and entity information is collected once and flows through to every impression. Publishers receive everything they need to meet their own compliance obligations without changing their existing ad stack.
Folketingsvalget was the real-world test. It passed.
What it means for publishers
If you are a publisher political advertising is one of the few remaining high-CPM categories where demand is actively looking for inventory, and where others sit on the sidelines. Our solution integrates via Prebid alongside your existing setup, meaning you can start accepting political advertising without migrating away from your current ad server.
You stay in full control. We handle compliance and delivery.
What it means for political parties and agencies
The next wave of elections is already on the calendar. If you want a platform that is proven at national scale, TTPA-compliant by default, and ready to go live within days, we would like to talk.
Get in touch at adnuntius.com/political