Political Ads.
We enable publishers to offer political advertising, and advertisers to buy them. If you see something that looks illegal, please notify us here.
As political advertising grows, the EU has put into place rules to ensure transparency. As a reader you should be able to recognise political ads, understand who is behind them and know if they are targeted (and of course in accordance with privacy law already in place). Political ads must be labeled so it is clear that it is in fact a political ad, and also contain information about sponsor, election in question, the amount paid for the ad, and any use of targeting.
You can read more about the legislation here: https://eur-lex.europa.eu/eli/reg/2024/900/oj/eng
If you see advertising that you suspect is in breach with the rules, please let us know here and we will look into it.