We are excited to announce a new partnership with Adnami, the attention-first ad tech company, to deliver compliant, high-impact political advertising across the Nordics — as covered by ExchangeWire on 18th May 2026.
The collaboration brings together Adnuntius's Nordic marketplace and TTPA-compliant infrastructure with Adnami's high-impact formats and attention measurement through its Sonar tool. The result is a solution that gives political campaigns access to vetted, premium publishers in a 100% no-cookie, no-tracking environment — with automatic transparency labels on every ad, a 7-year archive, and EU repository submissions handled out of the box.
The timing is significant. The EU's Regulation on Transparency and Targeting of Political Advertising (TTPA) sets strict new rules for how political ads must be labelled, targeted, archived, and reported. Navigating that regulatory landscape while still running effective campaigns is a real challenge — and one this partnership is designed to solve at scale.
The model is already proven. During Denmark's most recent national election, the combined Adnami and Adnuntius solution was used by all major political parties and publishers in the country. Sweden is the next step, with the partnership launching ahead of the Riksdag election before expanding across Europe as TTPA reshapes the political advertising landscape continent-wide.
"Combining Adnami's high impact formats and attention measurement with our Nordic marketplace and TTPA-compliant infrastructure gives Swedish political campaigns a credible, transparent route to voters across premium formats," said Maya Garkusha, Business Development Director at Adnuntius Sweden. "We're excited to partner with Adnami and open this to our political clients — in a way that's good for advertisers, publishers, and audiences alike."
For publishers, the partnership opens a sustainable, compliant revenue stream around political advertising that meets regulatory requirements and protects audience trust. For political parties and their agencies, it means access to high-impact display across all major Swedish publishers through a single, transparent route.