Go Nordic Cruiseline has selected Adnuntius as its new platform partner for digital media buying — a move that reflects a broader industry shift towards local control, transparency, and in-house programmatic capabilities.
Go Nordic Cruiseline operates ferries between Oslo and Copenhagen. The company was previously known under the DFDS brand before relaunching under its new name and visual identity in the winter of 2024/2025, developed in collaboration with the creative agency Mensch.
"This partnership gives us much greater flexibility to work locally and be more agile in the market," said Kevin Helsingof, VP Sales & Marketing at Go Nordic Cruiseline. "We wanted a partner who understands the Nordic market, speaks our language, and gives us full transparency and control over both data and costs. Adnuntius delivered exactly that."
For Adnuntius, the partnership is a reflection of growing demand for Nordic-built alternatives to global platforms. "We're seeing a clear increase in appetite among Nordic advertisers for solutions that offer control, transparency, and genuine local expertise," said Henrik Staib, Managing Director at Adnuntius Norge. "Go Nordic Cruiseline chose us as a platform partner because they want a solution that is built and operated in the Nordics — and that's exactly what we offer."
Go Nordic Cruiseline's new brand campaign runs throughout 2026, with the company tracking its effectiveness through continuous brand tracking. The campaign spans TV, cinema, and programmatic display, with display activities managed through Adnuntius.