Political advertising is back as a real revenue opportunity for publishers — but "we'll handle compliance for you" only goes so far if you have no say over what actually runs on your site. That's why we built publisher controls for political advertising directly into the platform, giving you exactly as much oversight as you want, from full automation to ad-by-ad approval.
It comes down to one setting, with three options.
1 Blocked: Political advertising off, completely
If political advertising isn't something you want on your inventory at all, one click blocks it entirely. No political ad — from any buyer, including yourself if you also buy your own inventory — will run on your properties. Simple, total, no exceptions.
2 Allowed: Full automation, zero friction
At the other end of the spectrum, Allowed means every political ad that meets our compliance requirements runs automatically — no pre-approval needed, from your own campaigns or from external buyers. This is the setting for publishers who trust the compliance layer to do its job and want to capture political ad revenue with zero manual overhead. Given everything we've built to make labels and transparency notices automatic and accurate, this is a perfectly safe setting for most publishers — but the choice is entirely yours.
3 Requires Approval: You see every ad before it goes live
For publishers who want a closer look, Requires Approval puts every submitted political creative into a review queue before it can run. You decide who gets notified when something new comes in, and you choose exactly how granular your control is:
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Approve or block a single creative.
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Approve or block everything currently submitted by a specific buyer.
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Pre-approve an entire team, advertiser, order, or line item, so future campaigns from a trusted buyer skip the queue automatically.
If you buy your own political inventory, you can pre-approve your own team too; so your own campaigns never get stuck behind a review you don't need.
And it's never a one-way decision. Every approval is logged in your review history, and you can re-review and reverse a decision at any time. If a creative is blocked, the buyer is notified automatically and can revise and resubmit.
Why this matters
The point isn't just compliance — it's confidence. Political advertising sits closer to your editorial reputation than most other ad categories, and you shouldn't have to choose between capturing that revenue and protecting your brand. With granular publisher controls, you don't have to. Whether you want zero involvement or full creative-by-creative oversight, the choice is yours, and it's a setting away.
Ready to set up your political advertising controls? Head to your Adnuntius earnings account and configure your preference in under a minute — or get in touch and we'll walk you through it.
Get in touch at adnuntius.com/political