Publisher Platform Launches Proprietary High Impact Formats

At the beginning of the year, Publisher Platform chose Adnuntius as its new technology partner to offer media buyers more options for transparent, easy, and efficient media purchasing on Danish journalistic media. Among other things, the collaboration has reduced technology costs in the programmatic ecosystem, which allocates a larger share of the media budget to Danish media and provides more views and better effectiveness for media buyers.

Kenneth Brenøe, Chairman of Publisher Platform, states: "The core value of Publisher Platform is to constantly develop transparent solutions that follow this principle. Effective media purchasing solutions that reduce technology costs and create more value for advertisers and media.”

Now it's time for the High Impact formats, which the Danish digital advertising market has embraced. Many buyers report that over 50% of their digital display purchases are High Impact formats, making it a significant part of the Danish display market, and it continues to grow.

Michael Chabert, Managing Director for Adnuntius, continues: "Together with Publisher Platform, we have launched our own High Impact formats. Now buyers can use the same platform to produce their High Impact creatives and purchase ad placements on the largest Danish media. This streamlines the workflow, saving time, and reduces technology costs by minimizing the number of platforms.”

Further Information

Michael Chabert, Managing Director in Denmark, Adnuntius – Phone: +45 26 18 32 26

Kenneth Brenøe, Chairman of Publisher Platform (Head of Adtech & Partner Management TV 2) – Phone: +45 40 35 62 30

About Adnuntius

Adnuntius is headquartered in Oslo. The Nordics are their home market, but they also have activities in Europe, Asia, and Australia.

About Publisher Platform

A consortium of the largest Danish journalistic media such as TV2, JP/POL, Berlingske, JFM, and Aller.