Schibsted Uses Adnuntius for Privacy-Safe Ad Serving

Schibsted Denmark has implemented Adnuntius for privacy safe ad serving, to retain its ability to serve ads to users who choose not to be tracked or identified. 

Schibsted Media Group is an international media group headquartered in Oslo, Norway. The group is a family of digital brands with a mission to empower people in their daily lives, with online marketplaces and world-class media houses.

Schibsted acquired eBay Classifieds in Denmark in 2020 to strengthen its classifieds business. Schibsted Denmark has implemented Adnuntius for privacy safe ad serving, to retain its ability to serve non-personalised ads to users who choose not to be tracked or identified.

“We are excited by Schibsted’s choice to trust us with the task” says Adnuntius CEO Stian Remaad. “Schibsted is a group that takes privacy seriously and has strict measures in place to protect their visitors. We are proud to offer a technology that meets their requirements”. 

The Adnuntius Ad Server is trusted by publishers all over the world, and one of its purposes is to enable publishers to monetize their properties while respecting consumer privacy. Our experience with ad serving in the EU suggests that a growing number of consumers reject tracking and identification when given a choice. It is therefore important to create strategies and solutions to monetize traffic without relying on user identification.

Want to hear our thoughts on how to do it? Feel free to contact us at mail@adnuntius.com.